Fit Pregnancy was founded as a magazine in 1993 by Weider Publications as a spin-off of Shape Magazine. Weider Publications was acquired by American Media, Inc. in November 2002.
Fit Pregnancy offers advice and health information from OB/GYNs and Pediatricians, such as Dr. Jay Gordon, Dr. Michel Cohen, and FitPregnancy.com's Ask the Labor Nurse blogger Jeanne Faulkner.
Fit Pregnancy's annual feature on The Best Cities to Have a Baby has been regularly featured on the NBC program Today. The magazine encourages breastfeeding, fitness, and regularly features a column on Environmentalism.