American Media, Inc. (AMI) is an American publisher of magazines and books.
- Location
- New York, USA
Flex Magazine
Development & video platform migration
Flex is an American bodybuilding magazine published by American Media, Inc., founded in 1983 by Joe Weider. It focuses on hardcore and professional bodybuilding, complementing the more mainstream Muscle & Fitness.
Scenario
The magazine website is one of the largest bodybuilding resources online — articles, videos, infographics, and more — serving high traffic from around the world.
Solution
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Joined the Flex team providing front- and back-end development, plus mentorship
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Reorganized the codebase to follow standards and best practices with a strict pull request workflow
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Led content migration and key site development work
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Migrated all video content from AOL to JW Player Cloud, updated templates, and built responsive JW Player support
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